PR tools built for agencies. AstraMedia is built for you.
Prowly (now part of Semrush) and Prezly are powerful PR suites — for in-house communications teams and agencies with dedicated PR staff. They're expensive, they cap your usage aggressively, and they expect you to already know PR. AstraMedia was built by PR insiders for founders, experts, and small businesses who don't have a PR department but still deserve media visibility.
Side-by-side comparison
How AstraMedia, Prowly (Semrush AI PR), and Prezly stack up on pricing, features, and usability.
| Feature | AstraMedia | Prowly (Semrush AI PR) | Prezly |
|---|---|---|---|
| Pricing | $49–599/mo, public | $149–499/mo, annual only | $120–300+/mo, annual preferred |
| Free trial | 7-day, no credit card | 7-day (blocks sending/export/stats) | 14-day trial |
| Send channels | Email + X + Bluesky | Email only | Email only |
| Built-in journalist database | 58K+ (relevance-matched) | 600K+ profiles | None (lists = paid add-on) |
| AI pitch drafting | Story-angle-first (expert + product modes) | AI drafts + story angles | AI suggestions + translation only |
| In-app reply inbox | Partial (Follow-Up Agent + reply tracking) | No — replies route to personal email (chronic complaint since 2020) | No |
| Usage limits (entry plan) | 10 campaigns/mo | 250 DB contacts/mo (Base) | 5K contacts, 1 user |
| Multi-user | Team plans from $199/mo | Add-on users $20/mo | Standard: 2 users |
| Monitoring | Not yet | Yes (Reddit/YouTube on Pro+) | Not included |
Where each tool wins
Prowly: best for Semrush power users
Prowly's AI-cited media finder is genuinely useful — it shows which outlets LLMs cite most, and that's a smart angle. But at $149/mo for 250 DB contacts, most founders hit the wall by week two. And replies still route to your personal Gmail — a complaint users have been making since 2020.
Prezly: best for PR teams who already have media lists
Prezly's newsrooms are beautiful and their support is excellent. But there's no built-in journalist discovery — you either bring your own lists or pay extra. That works for agency teams; it doesn't work for a founder who just wants to find the right journalists for their launch.
AstraMedia: built for founders and teams who want results
We include journalist matching by default. Our AI starts from your story — what you're actually building — not a template. And we're the only platform that lets you pitch via email, X, and Bluesky from one place. Public pricing, no lock-in, approve-before-send.
The bottom line
If you have a full PR team and need enterprise newsrooms + monitoring: Prezly or Prowly.
If you're a founder, expert, creator, or small business who needs media visibility without hiring PR staff: AstraMedia.
If you want to reach journalists on social channels, not just email: Only AstraMedia.
Full 13-tool benchmark: This is one of several dedicated comparison pages. See how AstraMedia stacks up against all major PR and pitch tools on our main comparison page.
Ready to try a different approach?
Start a free 7-day trial and see how AstraMedia turns your story into journalist-ready pitches — across email, X, and Bluesky.